Client Story

Nowadays successful marketers try to remain open and flexible. All of them try to share one unchanging maxim: customers don`t buy products, they seek to acquire benefits. These few words hold the secret of their success in the market. It is a principle which can be applied to almost any market decision.

What does this principle mean? The principle itself is deceptively simple, that`s why many marketers pass it by. The successful marketing organization will pay more than lip service to its meaning, because it represents the most basic and most important principle of marketing. Customers don`t buy a product for the product itself. Customers buy clean floors not floor polish. They buy security, not insurance policies. They buy high performance engines not Ferraris and better lubrication, not industrial oil.

What is the concept of customer benefits? This concept shows the importance of an organization being oriented towards the customer or market rather than the product. The organization cannot afford to adopt a narrow view of its role by concentrating only on the product. An organization, for example, producing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are ( in this case computing sums accurately and quickly) and make sure that it is providing that benefit better than any other organization. If a better or more effective method of computing comes along, the customer will naturally be attracted to that product which can provide increased benefits. Marketers should maintain a dynamic and regular check on their product range and try not to confuse products with markets.

Booking hotels on-line in advance is really convenient, simple and fast. But how can you know that your hotel room will be good enough for you or that you would not ask for a refund? Everything becomes difficult when a trouble appears, because such an internet resource like Expedia.com has its own rules. And what after all are the answers to such questions: how safe and reliable this way of booking is? How high is the possibility of an absence of the reserved room or sudden upgrading of the prices? Do they make a refund if something happens?

Justified hopes. A lot of people find Expedia.com a very useful site and deal with this system year after year. Eyewitnesses say that the room you have reserved would never be worse than it has to be, it even could be much better. For instance, my friends have booked two double rooms for two couples. And the hotel manager placed at their disposal one regular double room and the other one which was two times as big as the first and had a Jacuzzi inside. The friends had to draw straws to decide which room to choose. And what is interesting: the price was absolutely the same! And they were not asked for any extra charges.

Spoiled impressions. Other people happened to have such a bad experience that they promised to give up using Expedia.com for ever and try to tell as many people as they can to beware of this company. They say that the room you have booked would be the worst. Besides, the company takes off your credit the whole amount of money at once, for all the days. And if the service was so horrible and the staff was so very rude that you could not stay at that hotel any longer and left earlier – nobody will give your money back! There is no way to check out earlier. Keep that in mind.

Their advertisement and low prices attract desperate people like moths to the fire. And later on you can find nothing good under the beautiful packing. In what follows all the truth about La Weight Loss Centers.

All they work for is money.
When you come to their centers for help in losing weight and look for some understanding and care – you are definitely in the wrong place. All the people who work there are on a commission job, which means that they will do or tell you anything which will make you purchase some expensive products. They even have some meetings and workshops how to rip their customers off and how to make you buy the thing which you do not need. They do not care about you as a customer, or as a person. The golden rule “All for the customer to be happy” does not work here. Even managers start ignoring you as you are becoming an older client. They turn all their fake smiles and hypocritical attention to the new customers who still purchase their program. It does not matter for their workers whether you hate them or not, the main thing is to sell.

La Weight Loss program.
All their programs are complete fraud. They tell you the initial low price, and then the price goes and goes up. If you say you cannot afford the program they offer you their CareCredit. They will persuade you to pay more money as this is all for the final success in loosing weight! They can even put the pressure on you saying you will not lose a pound without their expensive products. In such a way La Weight Loss Center keep on working creatively with you, pulling the funds out.

But what you really need is a good will, low-calorie food and exercising. And then you will be healthier and will not lose a tidy sum and a bunch of you precious nerves.